This is most likely a reference to how guitarist Rick Nielson and drummer Bun E. Carlos are pictured on the back cover for Cheap Trick's 1977 album, In Color -- in an upside-down black and white photo of Carlos and Nielsen sitting on mopeds with the words "And In Black and White." across the top. The front cover is a color photo of vocalist Robin Zander and bassist Tom Petersson sitting on motorcycles with the words "Cheap Trick, In Color." across the top
Or it could be about the commercial that Cheap Trick did in 2008 for the John Varvatos Spring/Summer 2008 clothing ad campaign. The black and white commercial put the group on a boardwalk with bicycles, the filming backdrop was a beach for a very modern look for the band.